Make no mistake about it; this is a rant!
Every little thing lately seems to irritate me beyond measure. Okay, granted, some of them are bigger things, but still, it seems just a little bit silly to me what is going on inside my own head. Too much being allowed to build up without expression I guess. For instance...
My business is back to being operational and I am poised to make this the best year ever, business wise, and yet I have self imposed obstacles that are getting in my way. I like the work as a delivery driver, and honestly speaking I need the money to cover my basic monthly expenses. I even make a decent enough wage at it. Prior to expenses it is close to $20 an hour, after gas and dispatch fees it is closer to $10, but I should get a lot of that back as business expenses, so I am not hurting, but...
They never let me end on time, because I am one of their best drivers, both quick and reliable, so I am trying to hold together three jobs that sometimes impact one on the others and I have to ask myself, is it worth working an extra hour a day at $10 per hour (Net), when it very well might be costing me $10,000 in lost security work? Should I take the risk and cut my days of work and put all my efforts into my own company now, rather than when it is already established?
Then there is the pain in the butt trying to determine the most effective form of advertising for my company. Do I go with the main paper in town, at $450 for a one day ad, or TV at $149 per week, or radio at $66 per week on two stations, or the weekly rag at $30 per week, or do I wait a month for the Chamber of Commerce news at $85 -knowing it is my target base, or do I try and do a combonation of those? Tomorrow I meet with the radio guy. I have already met the tv guy and spoken with the big paper lady, as well as my Chamber of Commerce liason and I have pretty much decided on going with the Free Press (weekly rag) and the Radio stations. I have rewritten my newspaper ad, I don't even know how many times; each new draft bleeding off more verbosity and negative phrasing, until it sits at three lines: Professional Image, Competitive Pricing, and Decades of Experience, so I am finally happy with it, but it is all moot if I choose wrong and miss my target audience. My funds are lower than I would like, because of the $15,000 loss from the bankrupted festivals last summer, so I don't have too many chances to get this right. Likewise with the wording on the radio infomercial. Do I choose to simply make it a goodwill ad, letting people know ways in which they can better secure their properties, as brought to them by Hearth Stone Security, or do I actively target contracts held by other security companies and hope to garner new ones as well? Blah, blah, blah.
Just noticed yesterday that I had let my Legion membership lapse. Do I rush to renew, or wait to get into the Rangers so that I can become a full member? Seaforth lost my records when my CO retired. Not surprising because I wasn't exactly part of the regular unit, but it meant taking a lessor role in Legion events. *Sigh.
Home life...
Wendy has come down with pneumonia and so is feeling peckish, picking fights with her husband. Dave is responding by being surly back and both are placing me in the middle somewhat. Wendy wants a new dog, so Dave and her are talking about getting a purebred husky; which annoys me on several levels. When we first got Taboo, we all agreed that we would let him choose his owner in the event that we all went our separate ways. Taboo chose me; even Dave and Wendy agree with that, but when it came to the crunch they reneged on the agreement. They didn't discuss getting Meeshy with me, so I guess that asking me about Jinx and now this new Husky is something, but I am still peeved. Despite paying my share of all the dog food and medical bills, I didn't even get my name on Taboo's birth certificate, so the one thing that I did NOT do was pitch in for his cremation. The talk about the new dog irritates me on another level. I have stated several times that the next dog to enter the house was to be mine if I was to be paying for their dogs food still, but they are still going ahead with this Husky purchase. I am, in a word, vexed, because they can hardly afford to pay for Meesha and Jinx as it is. More and more, food is becoming an issue and not just with the dogs. I start work in the early evening and end late. On the nights when I am not cooking, they keep either making dinner too late for me to eat prior to work, or will decide to skip cooking and go out, only informing me when it is too late for me to do anything other that waste money on fast food. The medication that Wendy is on for Diabetes has warped her tastebuds, so now she complains about almost all the cooking, to the point where I just want to throw in the towel and split the food bill. It would be cheaper for me that way anyway, because I am not adverse to eating left-overs.
I have the feeling that I will do better when the olympics are over. At least then I won't be up till 3 am each night and then up with the dawn.
One thing is for sure. I need to work harder on my business. Once I do, I think that all else will fall back into place and my mountains will become molehills again.
Brucefur